Entertainment Promotions Increase Brand Exposure Through Digital Entertainment Incentives

Entertainment promotions provide your company with a powerful platform from which you can harness your audience’s unquenchable desire for digital entertainment. New movies continue to draw enormous crowds. Rising music artists continue to grab the entertainment spotlight. Custom promotions can be designed to deliver digital incentives that leverage the popularity of Hollywood blockbusters, music artists, high-profile television programs, and video games. Your target market is already exposed to these entertainment channels. Entertainment promotions give you a unique opportunity to tap into those channels.

A growing number of companies are launching entertainment promotions as a cost-effective strategy for reaching their target audience. You can do the same.

In this article, we’ll describe the most popular entertainment promotions and explain how you can leverage them. We’ll also take a closer look at creating custom promotions with specific digital content that delivers a memorable interactive experience to consumers. Lastly, we’ll explain how radio promotions and entertainment promotions can dovetail with one another to build promotional momentum and connect with your audience.

Types Of Entertainment Promotions At Your Fingertips

Consider the entertainment channels to which your audience connects. Then, think about the enormous breadth of content they consume through those channels. Each highly-anticipated movie, prominent music artist, and popular television show gives your company an opportunity to connect with viewers and fans. Entertainment promotions deliver digital content that builds upon the popularity and anticipation surrounding these entertainment outlets.

For example, your company can offer music downloads that target fans of an artist who is launching a high-profile tour. Or, you can offer skins, images, videos, and similar digital incentives to ride the wave of anticipation behind an upcoming movie. Each year, blockbuster video games are released that capture that market segment by storm. You can launch entertainment promotions that cater specifically to that market.

How Brand Promotions Leverage Your Brand Identity

All companies have a brand identity. The problem is, most squander it; they rarely leverage their brands effectively to promote their products and build market awareness. Brand promotions integrate core elements of your brand into digital entertainment incentives. When consumers download images, videos, music, and other digital content that share a link with your products, the experience strengthens your brand in their minds. It engages them through a promotional channel that encourages them to purchase your products. By associating your brand with popular entertainment incentives, you’ll also enjoy increased customer loyalty.

Entertainment Promotions: Creating Custom Promotions For Your Company

One of the unique strengths of an entertainment promotion is flexibility in design. They can be customized to fit a refined approach. This is critical because your target market is entirely different than others. The connection you enjoy with your audience is unique.

Custom promotions give you an opportunity to deliver digital incentives that meet a tightly-honed objective. Rather than delivering a vast menu of content choices to consumers, these promotions focus on a specific subset. That allows you to hone your campaign and create a stronger connection with your audience. The more refined your offer, the easier it is to appeal to your market.

How Radio Promotions And Entertainment Promotions Work Together

Radio has traditionally been reserved for promoting artists and their labels. However, music labels, sponsors, brands, and retail giants have discovered that radio promotions offer mutually beneficial advantages. For example, you can launch an entertainment promotion that builds upon the anticipation behind an upcoming album release. As the first songs are released on the radio, your promotion can offer free downloads as a consumer incentive. Given that radio stations serve limited geographic areas, your entertainment promotions can target specific cities, improving the refinement of your customer database.

Connecting With Your Audience Through Entertainment Digital Promotions

The world is moving at a faster pace than ever. People are consuming content with their laptops and mobile devices in ways that were unimaginable a few years ago. While many companies seem intimidated by the shift, this new landscape has yielded exciting promotional opportunities. Entertainment promotions leverage this new paradigm and bridge the gap between your brand and your customers. You can form a unique connection with your audience by building upon the popularity of movies, music, video games, and other entertainment content.

Digital entertainment promotions allow you to exploit an inexhaustible pool of licensed digital content. They are an ideal platform from which to connect with your target audience, build brand exposure, and dramatically increase customer loyalty.

Graphic Evidence, the award winning web design companies London , Essex and Yorkshire.

Common Questions For Entertainment Centers

If you own a home entertainment center or looking at new entertainment centers to buy, you probably have a few questions. There are a number of different types, sizes, and colors to choose from. If you’re purchasing your very first entertainment center, read through the following questions and answers, and get more familiar with the options you have.

What’s the Average Price Range of Entertainment Centers?
The price for a home entertainment center can range from under $100 to many thousands of dollars. The price will vary greatly based on the size, material, and design of the piece. Entertainment centers can be as simple as a TV stand with shelves to a complete unit that takes up an entire wall. The price will depend on what type of entertainment center you want.

What Materials are Entertainment Centers Made From?
Home entertainment centers are made of all sorts of materials. Often they use different materials to provide adequate function and sleek styling. Common materials include:

# Wood (oak, mahogany, Cedar, etc.)
# Metal
# Glass
# Plastic
# Pressboard

Often these materials are combined to create glass doors on a mahogany shelf unit or plastic wheels on a compact TV stand.

Will Furniture Stores that Sell Home Entertainment Centers Deliver to My Home?
Some do but some don’t. It all depends on the retailers. Entertainment centers can be quite large and require a truck for delivery. This means either you or the retailer needs to have a truck available to transport it from their store to your home. Be sure to ask about home delivery before you buy if you’re going to need some help getting it home.

Do They Sell Preassembled Entertainment Units?
It all depends on the size of the unit. The bigger it is, the more likely it is it won’t come preassembled. Parts of it might come together but the unit as a whole will need to be put together. Smaller units may come preassembled because they are smaller and more compact.

Does a TV Stand Count as a Home Entertainment Center?
The category of “entertainment center” is pretty broad and often includes TV stands and even small wall units. A TV stand that has shelves or drawers is definitely an entertainment center. Think about it; it’s a multifunctional furniture unit that allows for organization and storage of entertainment related items such as TV, movies, DVDs, VCRs, DVD players, etc. So if you’re looking for smaller storage units or shelving, be sure to check the “home entertainment centers” section of your local furniture store or online retailer.

Can I Find Matching Furniture to Go with My Entertainment Center?
In some cases you can. Often times furniture designers will design a complete living room/family room/den furniture set. This can include matching entertainment centers, recliners, couches, and even coffee tables. If you want all your furniture to match, it’s best to find a furniture collect designed to work together.

Do They Sell Home Entertainment Centers Online?
In fact, they do. Many online furniture retailers sell home entertainment centers. In some cases you might be able to find a better price online. However, the one issue with buying an entertainment center online is shipping. If you want a large unit, expect to pay a significant amount to get it shipped to your home.

Can I Make My Own Entertainment Unit?
It is possible to make your own home entertainment unit but it’s only suggested for professional or experienced wood workers or cabinet makers. Depending on the size you want, building your own entertainment center can be quite difficult. You need to plan everything out first, establish measurements, buy the materials, and then put it together. Although it may save you some money in the long run, it could take you months to build it.

Choosing Wedding Entertainment For Your Reception

So you’ve just got engaged! It’s now time for the excitement to begin. You’ve got a wedding to plan! At this point you’ve probably got a lot of questions running through your mind. Where do you begin? What questions should I ask vendors? Where am I going to get the money? Wait, how much money are we talking about? On the contrary to what most couples believe, wedding planning can actually be fun. With proper planning and allocated time to complete it you can create your truly unique and exciting Chicago Wedding reception.

When it comes to the entertainment portion of your reception this should be treated with care as with all your other very important wedding details. The entertainment seems to be one of, if not the most important components to a reception. Sure, the food, decorations, and socialization are very important but without entertainment, these events would take on an entirely different personality.

For affairs that are focuses around the entertainment, or at least ones where it is responsible for a major role in the success or failure of the event, some serious considerations must be taken when hiring the right entertainment.

Will you find the right entertainment by hiring the one that answers the phone first or the one that has the lowest price or would you select one just because they live in your hometown? These are actually several things you should consider before selecting your entertainer:

  1. Is the entertainer experienced in providing services for your event type? This question can’t just be answered in a yes or no question either. You’ll want someone who knows the ropes. How much experience do you want your entertainer to have? Consider getting a list of references from previous clients.
  2. Who will actually be the entertainer at your event? Often times with larger multi-operational companies you won’t actually know who your entertainer is until that night. Is this something you’re willing to accept? Always ask this question when shopping for entertainment and make sure it’s laid out clear and concise in your contract.
  3. What type of equipment do you deserve to have at your event? Imagine not being able to understand announcements or even worse hearing a hiss or buzz during your event. Imagine having part of your beautifully decorated event contain an eyesore of wires and beat up equipment. Another important face is just because an entertainer charges top dollar doesn’t always mean they’ll bring top dollar equipment to your event. Getting a picture of their setup is a must!
  4. What additional services are included other than just playing music? Will you need a master of ceremonies (emcee) at your event, a coordinator, or even someone to interact and participate with your crowd? Is your entertainer willing to step up to the plate and deliver those services? These can be important things to ask before your event. You’d hate to hire an entertainer who can’t entertain.
  5. Is your entertainer and elegant public speaker? Do they speak in complete sentences without stuttering and using um and uh? Public speaking is said to be one of the number one fears in the United States. If someone isn’t good at speaking in person odds are they won’t be able to speak in front of your crowd. This is a very important aspect of the entertainer can be over looked.
  6. Is backup equipment provided and immediately available? As you know all electronics are man-made and with all man-made products they can fail. So it’s important that your entertainer have not only backup equipment but also a backup plan. Ask your entertainer for their backup plan.
  7. What happens if the entertainer is ill or otherwise cannot attend your event? These details should be laid out in a written contract form with EVERY service provider. Always lay these things out prior to your event to prevent any situations later on.
  8. Is your entertainer insured? Every legitimate business has insurance. This may not seem important upfront, but heaven forbid something were to happen at your event. Are you willing to hire an entertainer without it? Ask your entertainer for his proof of property AND liability insurance.
  9. Are there any hidden additional charges or expected necessities from your entertainer? For example, are you required to pay a service charge for stairs at the reception hall? Or are you required to pay for their dinner? Will they need to take smoke breaks? If you’re entertainer doesn’t cover these issues in their sales pitch perhaps you should ask them.
  10. How much input will you be able to give on your music selection? This can also be a very important question when you’re shopping for entertainment. Everyone has their own tastes and preferences when it comes to music. Will your entertainer be able to cater to those tastes or will they stick to their own routine. Also does your entertainer offer online music planning?

With so much riding on the success of your event your entertainment should never be over looked. There should be several factors that come into play rather than just price when shopping for your wedding entertainment. Don’t ever be afraid to ask questions as the entertainment will have a direct impact on the entire success of your reception.

Holiday Party Entertainment – How to Use Entertainment to Make Your Party a Smashing Success!

If you’re planning a holiday party this year some kind of entertainment may be a great addition as a part of the festivities. Even more than the location, the décor, and other elements, the right entertainment can set the tone for your event and give your guests a unique, memorable, and truly enjoyable experience that they can carry with them for many a day to come. The right entertainment can add atmosphere and class, humor and fun, or inspiration and encouragement to the tone of your event.

What Kind Of Entertainment?

The most important question is, what needs do you want the entertainment to fill? Will it be the main event of the evening, one of several highlights, or will it simply be background to everything else?

If the entertainment will be the main event of the evening, you may want to have some sort of feature performer such as a variety act of some kind; a magician, a comedian, a juggler, a singer, a show band, etc., and you will probably want the entertainment to last somewhere between thirty minutes to an hour or so.

If the entertainment is simply one part of a longer program or of several featured activities, the same type of performer might still be appropriate, but you may want the length of the performance to be shorter, somewhere between twelve and twenty-five minutes.

And if the entertainment is to be simply background to the party, you may want some sort of ongoing, low key entertainment, such as dance music, strolling close up magic, strolling musicians, or a small orchestra, depending on your budget.

And of course depending on the schedule and time frame, you may decide to use a combination of more than one of the above choices.

Whatever the case, make sure you’re clear about the specific needs you hope to fill with the entertainment, and simply choose accordingly.

Finding the Right Entertainers…

Once you’ve determined the specific needs of your event, it will help you in choosing the right type of entertainment. You want to look for entertainers who can tell you specifically what benefits they can offer for your event, and how those benefits fill your unique needs. If an entertainer is unable to communicate clearly and directly how he or she can fill those needs, they may not have your needs in mind at all. Make sure you’re completely clear about the specifics of what the entertainer will be providing, and that it’s spelled out in a written agreement.

You can find a variety of entertainers in the yellow pages or on the Internet. Don’t assume that the one with the biggest ad will be the best. As with any other service professional, make sure they have experience and good references. Any quality entertainer should be able to provide you with background credits, testimonials, and reference letters from past clients.

And don’t make the mistake of letting price be the only deciding factor. It’s important that the entertainment not only provides a fun filled, lively experience, but also that none of your guests are put off or offended in any way. If your audience is conservative, or a family group, make sure that the entertainer’s material is appropriate. Comedians and other performers who are used to working in adult nightclubs can sometimes have a very different idea of what’s “clean” than what you may have. So make sure you’re clear and specific about your needs.

Some Important Tips

Whoever you end up hiring, you want to be certain you’re getting the best value for the money you spend on entertainment. Here are a few useful tips to help you determine whether an entertainer can come through for you in bringing the best experience to your guests.

Be sure to ask these important questions…

  • “Are you a FULL TIME professional entertainer?” While there are exceptions, in many cases if an entertainer isn’t full time, it may mean he’s either not experienced enough, doesn’t have a good enough show, or is simply not professional and dependable enough to support a full time career.
  • “Can you provide references from past clients?” As I mentioned, any performer worth his salt should be glad to furnish you with letters and testimonials from his happy, satisfied customers. If he can’t, you may want to proceed with caution!
  • “Do you offer a money back guarantee?” If an entertainer doesn’t guarantee his work, there may be a reason he’s not prepared to do so! Even paying a much lower price is still a waste of money if your guests aren’t thrilled, or worse, are somehow offended or put off by the performance. You need to be certain the entertainment can deliver for your event.
  • “Can you tell me CLEARLY AND SPECIFICALLY what benefits you provide for my event?” Many performers are more interested in looking good than in meeting your unique needs. As I mentioned previously, make sure the entertainer is clear about how they can help meet your specific needs.

Use Your Creativity

As with every other aspect of planning your event, don’t be afraid to be creative and to think “outside the box”. Don’t assume that certain types of entertainment are “just for kids”. (That’s one of the biggest misconceptions I encounter regarding magic, here in the Midwestern United States.) Or that they won’t work in certain situations. Quite often the least obvious types of entertainment can be just the unique twist that will bring a touch of freshness and appeal to your event.

The main thing is, don’t automatically rule something out because you think it “wouldn’t work”. Look into a variety of options and ask for input from other creative or knowledgeable individuals. Above all, have fun planning your holiday party entertainment, and you’re sure to make the party fun and memorable for you and all your guests.

Music for Corporate Entertainment

For many years I have supplied music for and played in bands that provide music for corporate entertainment. Clients have included Audi, The Evening Standard, Sainsburys, P.C. World, Safeways, Large corporate clients at Henley and Ascot, I.T.V. and H.M. Treasury. Because of this experience I felt it would be relevant in putting down some pointers in helping clients choose the right kind of music for their particular corporate entertainment.

Interestingly enough, most corporate hospitality entertainment work tends to require music as an ingredient to a larger recipe. What I mean by this is a great deal of corporate events are offering a multi service package. Typically an organization may be putting on an evenings entertainment to thank its workforce for a particularly successful year. They may be offering music, food, comedy, a close up magician, a casino and a caricaturist. The corporate client organizing needs to decide what part the music has to play in the days/evenings entertainment.

Questions he or she needs to ask are:

Is the music specifically for entertainment or is the music for background listening?

Do we need one style of music early on in the proceedings and then a change of style later in the days/ evenings entertainment?

Do you expect the corporate clients to be networking and discussing business or are they just there for a good time?

What overall atmosphere do you want to project with the event?

Is there going to be a change of location for the music as the entertainment event unfolds?

Different styles of music bands lend themselves to different corporate hospitality situations. Below are a number of typical corporate hospitality events with music suggestions for suitable music entertainment.

Corporate entertainment model 1.

Evening reception with dinner and speeches.

In a situation such as this you will typically need music from the outset as part of the meet and greet of the corporate evening. A four-piece swing or Latin group is ideal with a larger ensemble for particularly large gatherings. A professional outfit can pitch the music at just the right decibel level so your guests can talk and enjoy the entertainment without it encroaching on conversations. The musicians would typically be dressed in Lounge Suits or Tuxedos (or the female equivalent) to mirror what the guests are wearing themselves. The music portrays an atmosphere of sophistication, which again hopefully reflects the evenings overall ambience.

It is rare for corporate clients to want to dance especially as clients there relationship is business not pleasure! In most cases it is more important that the band is flexible in when it is needed over the course of the evening i.e. At the top of the night for the reception, a smaller version of the band (The pianist maybe for the dinner), stopping for speeches and then after the speeches to play until other entertainment is put on for the corporate clients. In this situation give the band a clear idea of how you expect the evening to go. What to wear, when they will be needed, when they need to get their instruments in the building and be set up, when breaks will be required, let them know if it is convenient or not to feed them and then finally how they can leave when finished so as not to disrupt the rest of the entertainment.

Corporate entertainment model 2.

Company Party.

Still corporate entertainment, still corporate hospitality but a totally different set of requirements for the music. Ask yourself these questions: Are your work force the type of workforce who will want to dance at some point in the proceedings? If they are, then a professional band with flexibility is essential. My experience is that people of all ages will join together to dance to music from the sixties and seventies. Whatever background music you require earlier in the day/evening be it Latin, Swing, Rat Pack or Lounge, if you are hoping to provide entertainment that will get people dancing remember this fact. Sixties and Seventies. For some inexplicable reason this is the music that gets people up on their feet.

When choosing your music ask the band if they can cover this part of the corporate entertainment requirement. Get samples of their music if need be. There is nothing worse than an ill equipped band struggling through alien repertoire. However good the band is, if they do not play the right repertoire, the right style of music then the corporate entertainment will fall on deaf ears.

Let me at this point provide a caveat. Your workforce work together They are not always going to be the best of friends however professional their relationships are at work. Answer truthfully, will they really want to dance together or is it asking too much? I would say that in all the years of providing music for this kind of corporate entertainment / hospitality , as long as the music is right, the workforce tended to dance 30 or 40% of the time. It could be said that a workforce who will enjoy each others company in this way is a reflection on the talent of senior management to create a happy team!

Corporate entertainment model 3.

Company Fun Day.

These come in two types. The type to entertain your own workforce or the type to entertain prospective clients. Both types of corporate entertainment require music that is fun. This means that the music must be perceived as fun and the band must be perceived as fun. In both cases Jolly Dixieland Jazz or the summer sounds of Latin music are most suitable.

Ask yourself these questions: does the band need to be mobile? Meaning do you want the music to move around the site at various points in the proceedings? If so then the jolly jazz route is most suitable. A good professional outfit of four or five players can play acoustically and move around a site as directed.

If the band can be static and close to electrical power then either Jolly Jazz or Latin Music is suitable.

Is the event outdoors or indoors and do you have provision for bad weather? This is England, never trust to luck, assume the worst! Any band that needs power cannot play in the rain for health and safety reasons. At the first hint of inclement weather a band will have to breakdown their equipment. Build this situation into your corporate entertainment music decisions.

How do you want the band to dress? It is a fun day after all! In the past I and my musicians have dressed as Elvis, Cavemen, Circus Clowns, in fact all manner of characters in the name of corporate entertainment and corporate hospitality. Good bands will have suitable outfits for most situations but don`t hesitate in providing something off the wall for a special event. Most professional players have a strange urge to jump into such costumes at the earliest possibility! As someone who has played at a nudist camp and for a toga party, both dressed accordingly, take my word for it!

To draw this article together let me say this. Choose the right kind of music for the event. Brief the band accordingly but make sure you have a professional and flexible outfit, things can change over the course of the event and you want to make sure the band are both co-operative and able to fulfill your needs. Don`t hesitate to ask the band for any special requirements you have. Do it in plenty of time so they have time to prepare.

The corporate entertainment and hospitality you offer to your guests reflects directly onto your company. The music and musicians must be the type who are aware of this. Dont go for second best just to save a small amount of money. You need a well prepared, well dressed band who are both polite and charming to your guests. They need to play the right kind of music for the event in order to help make the day or evenings corporate entertainment a resounding success!

Celebrity Endorsement Contracts Gone Bad

Movie stars and famous athletes are everywhere. Not only do we depend on them for entertainment, but we subconsciously depend on them to tell us what kind of gum to chew, what to eat and drink, what kind of razor to use, and even where to rent a car.

Many celebrities are able to fund their lavish lifestyle thanks, in large part, to paid endorsement contracts. All kinds of businesses recruit the help of famous names and faces to sell their product or service. However, many a celebrity has learned the hard way that their fame does not make the invincible. When they break a law, or even just do something a company deems unacceptable, celebrities are vulnerable to losing their spokesperson status and a portion of their income.

Here are several examples of where bad decisions or poor judgement cost celebrities their endorsement contracts.

Tiger Woods and Gatorade, AT&T, and Accenture

There are few people who don’t remember Tiger Woods’ recent problems. The golf super star’s affairs were made public earlier this year by media everywhere, and hard-core fans and even people who didn’t know a thing about golf, were shocked to find out Woods’ wholesome, role-model image wasn’t all it was thought to be. Although Woods apologized, he lost endorsement deals (or was not given the opportunity to resign them) with Gatorade and AT&T, and Accenture had to scrap an entire campaign based around Woods.

Procter & Gamble’s Gillette, Tag Heuer, and LVMH Moet Hennessy Louis Vuitton didn’t completely drop Tiger, but they did shift the focus of their campaigns away from him. Nike and Electronic Arts Inc. continued to include Woods in their campaigns. It is estimated that Woods lost about $12 billion after his affairs hit the news.

Kobe Bryant and Nutella and McDonalds

When Kobe Bryant got in trouble with the law, he damaged not just his image, but two major endorsement deals. In 2003, Nutella, made by Ferrero, let the basketball hero’s contract expire when a hotel maid in Colorado accused Bryant of sexual assault. Then, in 2004, Bryant’s contract with McDonald’s was not renewed. Although Bryant made a public apology and settled the assault case out of court, he lost endorsement agreements with two major businesses.

Madonna and Pepsi

In 1989 Madonna came out with her infamous music video for “Like a Prayer” that offended many with its controversial religious imagery, including burning crosses, and lost her chance to advertise for Pepsi. The popular soda company cancelled its television commercials featuring Madonna after viewers were confusing the spot with the music video and were upset with Pepsi’s apparent approval of its contents. In fact, The American Family Association started a boycott of Pepsi products, but later ended it.

Michael Phelps and Kelloggs

U.S. Olympian and hero to many in the swimming world, Michael Phelps had an excellent reputation. Fans were glued to their television sets as they watched him swim laps up and down pools and win 14 Olympic gold medals, more than any other Olympian. However, America’s love affair with Phelps cooled down when pictures of the athlete smoking a marijuana pipe hit the press. Kellogg’s had an endorsement deal with the star, but decided not to extend it, most likely due to Phelp’s drug issues.

After the incident, Phelps was not given financial support from USA Swimming, or allowed to compete, for three months due, not to a violation of rules, but because the organization didn’t believe Phelps was fit to be a role model. However, Speedo, Omega, and Visa all continued their relationship with Phelps.

O.J. Simpson and Hertz

Most people remember the O.J. Simpson trial, full of car chases and gloves. The well-known football player and broadcaster was almost equally as well known for the Hertz commercials he stared in, beginning in the 70’s. When Simpson was accused of domestic abuse, Hertz ended their contract with him in 1992.

Two years later, Simpson was tried for murdering his wife Nicole Brown Simpson and Ronald Goldman. The trial was drawn out and the country was fascinated by the details of the case and the often controversial developments. Hertz was probably grateful it no longer had a contract with Simpson when he was tried for double murder.

Kate Moss and Chanel, Burberry, and H&M

Kate Moss, the extremely well-known English beauty, is a successful model who has been featured on more than 300 magazine covers. Making millions every year, Moss has been in lots of advertising campaigns and is known for her relationships with other famous people. However, even money and connections can’t save a celebrity caught snorting cocaine.

In 2005, the Daily Mirror printed pictures of Moss using the drug with her former boyfriend. When the story came out, Chanel decided not to renew its endorsement contract with the model after it was scheduled to end a month later and Burberry cancelled a planned ad campaign that featured Moss. H&M originally stood by Moss when she apologized to its marketing chief, but later ended the relationship over fears the fall out would harm their image as a company that supports drug prevention and who works with the Mentor Foundation.

Martina Hingis and Tacchini

When tennis player Martina Hingis sued Tacchini in 2001 (an Italian shoe and tennis gear business) she came out on the bottom both when the case was dismissed and she lost her endorsement deal with the company. The extremely accomplished Swiss athlete wore Tacchini shoes for four years as the company’s main celebrity endorser, then filed a lawsuit against the same company, claiming the shoes caused chronic foot problems.

What’s a company to do when it is sued by one of it’s endorsers? Drop the celebrity of course. Tacchini filed for bankruptcy in 2007 and then a year later, the remaining parts of the business where bought by a businessman in Hong Kong.

Michael Vick and Nike, AirTran Airways, Coca-Cola, and Kraft Foods

Animal rights activists and football enthusiasts alike were disappointed in Michael Vick when he was accused of conspiring to run an interstate dog-fighting operation in 2007. The day after the iconic player pleaded not guilty to the charges, Nike stopped selling Vick-centric merchandise (as did Reebok) and suspended his contract without pay. When Vick eventually pleaded guilty Nike ended the endorsement deal. Interestingly enough, after Vick served a 20-month sentence, Nike picked him up as a celebrity endorser again in 2009.

But wasn’t all the football star had to deal with. Also in 2007, Airtran Airways didn’t renew Vick’s endorsement contract when it expired. It’s unclear whether the relationship came to an end over the dog-fighting incident or one of Vick’s other questionable situations like when he made obscene gestures to fans or when airport security found suspicious material in a water bottle.

After Vick’s scrape with the law, Coca-Cola also chose not to renew their contract with the athlete but stated the decision to end the PowerAde campaign featuring Vick was made a few years before the incident occurred. Kraft Foods also didn’t renew their endorsement contract with Vick, for unknown reasons.

Chris Brown and Doublemint

If you were to ask Brown “Got Endorsements?” The answer would be no. In 2009, the singing sensation Chris Brown was arrested for assaulting his girlfriend and fellow singer Rihanna. This prompted the Milk Processor Education Program to discontinue their Chris Brown “Got Milk?” ads and a radio station in Cleveland stopped playing his tunes. While Wrigley did say Brown deserved due process in the proceedings, they stopped running their Doubleming ads featuring the R&B artist.

The worlds of business and advertising are full of exciting situations including celebrity endorsements. My Colleges and Careers is an excellent source of information on careers in the industry, what they entail, and how to get started.

Filtering Through Celebrity Gossip Lies And Truth

 Everyday new celebrity gossip stories hit the front pages of the entertainment sites but how does one separate the truth from fiction? Of the popular news media outlets some of the more established like People Magazine, tend to be more reliable sources, confirming stories as much as possible before publishing. This tends to make these outlets trusted sources but at the same time often slow to come out with controversial news that’s harder to confirm and that might cause backlash. After all if a story reflects poorly on a celebrity, they and their reps are not likely to confirm and may in fact blatantly deny until totally cornered. They may also be reluctant to co-operate with that media outlet in the future.

There are also many media outlets that are more daring and will go forward with publishing a story pretty readily if they believe it’s based on truth, even if the gossip is based on circumstantial evidence. These types of stories require the most detective work to weigh the validity of the story. New couple alerts are a good example. Celebrities are often spotted ‘looking cozy’ together all the time. Sometimes these types of stories have some supporting photo evidence, other times it’s based on hearsay third party witnesses. Many times these stories are just planted by reps. and the celebrities themselves for publicity purposes. Jennifer Aniston is forever being linked to every leading man she works with, especially since her splitting from Brad Pitt. Fans want to see Jen find love again and tabloids are anxious to deliver to sell magazines. Two thirds of those stories or more are false of course. When Jen was initially linked with John Mayer, frankly I was skeptical. The funny/sad thing was, when Jen broke up with Mayer, she was immediately linked with another hot new guy. This rumor which should have made anyone highly skeptical soon proved to be false but that’s the nature of this business. Without going into a whole manifesto here, another type of story example that’s usually hard to get confirmation on is celebrities stricken with health issues. It was ‘The National Enquirer’ that broke the news on the Patrick Swayze cancer story, which was confirmed by his rep. after the actor was ‘outed’. Meanwhile stories like, Paul Newman’s alleged battle with cancer has never been officially confirmed.
Many gossip news outlets fall into a third category. Seemingly under the gun to crank out new articles,they throw in a few ‘trash gossip’ stories in the mix of each publication. Most of these fiction based stories are not malicous, and based on some shred of truth, that I call ‘progression stories’. A celebrity dating the same person for a while, is reported to be, breaking up, cheating or planning their wedding. A celebrity known to drink, is going to rehab. A celebrity is photographed with a new ring, there engaged. A couple weeks before Jennifer Aniston split up with John Mayer she appeared on two magazine covers on the same week. One reporting she was planning her wedding, the second saying she was already making plans to have a baby.

My biggest pet peeves in the truth and lies game is twofold:

Media outlets and websites that deliberately publish malicious ‘false stories’ for the sake of publicity. Many of these stories capitalizing on celebrities misfortunes and are attention grabbing but often based on nothing more then conjecture or just imagination. A recent trash story, that had my blood boiling, claimed that Christina Applegate was going to put off treatment for breast cancer so she could have a baby! The tabloid picked up on the fact that: ‘Christina told an interviewer that she didn’t want to wait until her mid-forties to have a baby, and that her biological clock was ticking.’We learned 5 days later that Christina Applegate had already had a double mastectomy performed to remove the cancer.

Likewise media outlets that turn their back on certain types of stories because they don’t want to get their hands dirty or offend their audience. Recently the NY Post’s famous Page Six published under their ‘blind items’:
‘Which hunk in a summer movie is a violent, closeted homosexual? The heartthrob snuck into his ex’s apartment a few months ago and raped him so violently, the ex ended up in the hospital – and the actor paid him $500,000 to keep his mouth shut.’
Well I guess you can see why they might be a bit reluctant to name, names. It’s not unusual for one of these blind items, which are posted frequently to eventually be reported with names by more daring publishers.

Selling Celebrity Photos To Newspapers And Magazines

If you are a novice photographer who has a joy and love for taking celebrity photographs, and you have started to create a professional portfolio for yourself, you will no doubt most likely want to learn how to sell your photos for profit. The majority of people don’t simply take photos of celebrities as a hobby. They generally only take photos of celebrity’s in order to make a profit.

The question is how do you sell celebrity photos to newspapers and magazines? This is something that you will want to gain proper knowledge of in order to sell your celebrity photos and to make a plentiful profit from your work.

To begin with, you will want to look at celebrity photographs that appear in the types of magazines and newspapers that you wish to see your work appear. Study these photos to see what types of celebrity photographs are currently selling. All magazines and newspapers cater towards a specific audience. If you are looking to see your work sell to tabloids, then you will no doubt need to catch a celebrity doing something out of the ordinary or scandalous. In most cases you will need to actually stake out the celebrities, while following and abiding by all laws to make sure that your photo taking is not illegal.

General photos of celebrity’s outside of eateries and bars do sell, however, if you want to make the big money you will need to catch a celebrity off guard at their lowest moment. Photos of celebrity’s caught in lewd situations are what sell to tabloids. Catch a celebrity kissing a stranger or another celebrity, and you pretty much have a golden ticket.

The first thing you will want to do once you have acquired your celebrity photo that you feel is marketable, is to contact the newspapers and magazines that you desire to sell the photo to. Most magazines after purchasing a photo will make you sign a contract stating that you will not sell the photo to any other magazines, newspaper, or news source.

To get your foot in the door you will most likely need a very outrageous photo such as described above in order to garner the attention of magazines and newspapers.

Simply obtain such an original photo and then you will be able to simply contact one of these magazines or newspapers by telephone and explain to them the details of your photo. Once these have been explained over the phone the newspaper or magazine will then tell you if they are interested or not. If they are interested they will then ask you to present the photo to them. In doing this always tell the buyer that you wish to meet with them in person. Never send the photo to them via email or snail mail. Always meet with them in person when presenting the photograph.

This will help you avoid any issues that could arise. Always cover yourself in all your endeavors so that your work is not stolen.

Are Celebrity Endorsements Good Or Bad

Speculations involved

The celebrities add a touch of glamour and hope to the products. The viewer gets excited when he sees a dream star endorsing a particular product. A survey denotes that people of age group 15 to 25 greatly admire cricketers followed by the Bollywood stars. That’s the reason why the cricket tycoon Sachin Tendulkar turned down the $4.4 million by not endorsing a liquor brand which would have harmed the youngsters of the country who almost blindly follow his every act. Supported by the Source Credibility Theory, the message conveyed and received mostly depends on the trustworthiness and expertise and credibility of the endorser.

Are celebrity endorsements good or bad?

This is as debatable question as ‘should celebrities indulge in multiple marriages or not?’ First thing is first, endorser has a great impact on sales. What matters is, the point they try to convey. The brand message which is what the viewere are supposed to follow. Celebrities endorse various products such as, soft drinks, shampoo, bikes, cars, etc. They also endorse lifestyles, by projecting an image, of status, wealth; that people desire. A great example of this is Jennifer Aniston finding some relief from her painful life by practicing yoga, and it’s a good virtue that she tried to help her teacher promote her yoga DVD. However, all the promotional efforts only showed that she achieved a great and hot body through yoga! Nothing at all about the relief, calm and mental peace received from the holistic practices of yoga.

Celebrities stand as the icons for public. They have the charisma and popularity to make the masses follow them. This is dependent on the values and the principles cherished by the endorser while endorsing certain products. The awareness of effects of the brand campaign, message and the product itself will have on the audience should be taken into consideration before endorsing any brand.

Role of the audience

That again comes to the ‘social responsibility’ of the publically idealized figures. Brand endorsements currently have the pros and cons just like most things do. This also makes a point for receptivity of the viewers. It would certainly not be wise to blindly accept and follow things said or recommended by people, you hardly know closely.

Celebrity endorsement is a tool to improve the visibility of the product, brand and the company itself in the market via celebrity gossip and celebrity news channels. The celebrities have done their part but the viewers have to be responsible enough to assess, scrutinize and then form an opinion about the product.